1O1 Learnings
Empower Digital Success, One Lesson at a Time
Advance Course of Digital Marketing Excellence (Offline)
This course teaches you the basics of digital marketing and gives you important skills and strategies to succeed in today’s competitive online world. Whether you’re just starting out or already know a bit, this course will help you use digital marketing to reach your goals.
Enroll For Free Demo Class
Course Duration
3 Months
1 On 1 Classes
Course Syllabus
21 Modules
4 Specialization Modules
Course Fees
Rs 24999/-
Inclusive Tax
Certificates
14+ Certificates
Industry Recognized
What you'll learn
This is the first of 3 courses in the list, which will equip you with the skills you need to apply to entry-level roles in these fields. By going through the journey, you will understand the concept
of digital marketing and how it helps. You will get knowledge start from website designing to how brand can be promoted in social media by both ways (organically and sponsored).
- Fundamentals Of Digital Marketing and it’s need
- Build a Digital Marketing Strategy.
- WordPress Website Building.
- Master ChatGPT with Prompt Engineering.
- Find Your Online Audience.
- Create a Website in 24 Hours.
- Drive Targeted Traffic.
- Build an Email List.
- Analyze Website Data.
- Create Converting Google Ads.
- Create Converting Facebook Ads.
- Create a Content Strategy Plan.
- Build a Community
- Organic Facebook Marketing
Course Modules
21 Modules | 171 Topics | 148 Hours
- What is Digital Marketing
- Elements of Digital Marketing and Platforms of Digital Marketing
- How to Brand Audits
- How to setup your Target Audience
- Understanding the Domain Name
- Purchase of web hosting
- Tools, Themes & plug ins for use and more
- How to bring first 1000 users on your blogs
- Building site Architeture for your website
- Setting up your own website wordpress Panel
- Installing Themes
- Uses of Plug – in, Themes & more
- keyword research using Paid tools
- How to write blogs
- Get your website monitize using Google adsense
- How to bring first 1000 users on your blogs
- Website optimization for Mobile
- Importance of Mobile optimization
- What is SEO
- Google algorithm and how to avoid paenalties
- Black Hat vs White Hat vs Grey Hat SEO
- On-Page optimization (Meta tags, Image tags, Header tags & more)
- Off-Page optimization ( Quora, YouTube, Blogs and more)
- Analysis of GMB account
- Setup local and international GMB
- SEO of GMB area wise
- Managing ratings and reputation
- Setting Google Analytics & Search Console Profile
- Setting up conversion tracking Goals & events
- Reading google analytics and search console data
- Quora
- Pintrest
- Youtube
- Instagram profile optimization
- Organic grwoth hack for Instagram
- Content strategy (How to plan one month content in Advance)
- Do’s and Dont’s of content posting
- How to mange creator or business account
- How to schdule post, story or reel in advance
- How to pick relevant hashtags for your Niche
- Introduction to Reels mastery
- Niche & getting started
- R – Research Viral Ideas + Excel Sheet
- A – Adding Topic To Your Reels
- C – Content Creation Process (Google + Tools)
- E – Execute (Recording + Editing)
- Upload – Basic Process + Adding Topics
- Upload – Captions & Hashtags – Free Tool.
- Upload – Thumbnails
- Upload – How To Find Trending Music
- Upload – Time Of Posting
- How to check insights to crack what your followers want
- Science of Viral Reels
- Inhibitions of Reel creators
- Reel Mistakes
- How to overcome camera shyness
- Emotions and Tone of communication
- Types of Reel creators
- Types of Reels
- Role of Hooks
- Reels Setup – Creation Mode On
- Types of Tripod
- How to make thumbnails for Reels on Instagram
- All About Lighting and Studio Set Up
- Lights Recommendation
- Artificial Intelligent Captions
- AIDA Method
- AI Based Caption Generator – Tool 1
- Story Telling Method
- AI Based Caption Generator – Tool 2
- Fundamentals of performance marketing with Facebook Ads
- Understanding the objectives, metrics to track, buying type & Facebook algorithm
- What is Facebook Pixel/CAPI and how to implement it through Google Tag Manager
- Learn to create all the crazy types of Facebook audiences that convert
- Everything you need to know about bid strategies, CBO Vs ABO and FB funnel
- Understanding all the ads platforms and placements
- How to do Ads sequencing for sharper messaging
- Complete guide to create A/B tests and automated rules
- What are learning limited and learning phase of Facebook and how to fix it
- Setting up your Facebook Ads account for scale & success
- Complete guide to testing & scaling strategies to maximize ROAS
- How to determine ROAS accurately: dashboard ROAS Vs realized ROAS
- Brand Lift experiment – measurement process of branding activities
- Correlation study Facebook Ads optimization: E-Commerce, Lead-Gen Business
- Identifying your customer
- Cracking Buyer’s Persona
- How to do Customer Research
- How to do Market Research
- How to do Competitor Research
- How to do Product Research
- How to become an influencer
- Choosing the right Influencer for your brand
- Micro vs Macro Influencers
- How to launch a campaign with an influencer
- Creating a YouTube Channel
- YouTube Content Strategy
- YouTube Profile Optimization (YouTube SEO)
- YouTube Analytics
- YouTube Tools – Social Blade, Vidiq, Tubebuddy
- Diffrance Between Copywriting & Content writing
- Rules & Guidelines for Copywriting
- Copywrting Techniques
- Copywriting Tools
- How to create social listings
- Methods to deal with online crisis
- How to use google alert tool
- How to use Brand Mentions tool
- How to increase postive reviews for your business
- How to tackle with negative of spam reviews
- Design Thinking
- Setting up the Brand Kit ( Instagram Logo, Brand colors, Brand Fonts etc.
- Design using Canva Pro
- Creating Instagram Reels using templetes
- Creating videos using Veedio
- Creating TOFU, MOFU, BOFU
- Setting up your First Funnel
- Click Funnel vs Normal Funnel
- Funnel Automation
- Setting up a marketing plan for paid marketing
- Importance of Ads Panel
- Setting up advertisement
- Choosing the right campaign objective
- Setting campaign Budgets and Bids
- Ads placements and there importance
- Designing Social Media Ads
- Introduction to Google Ads and Its Features
- Creating Your First Google Ads Account
- The Art of Keyword Research for Google Ads Campaigns
- Basic Metrics to Monitor
- Conversion Tracking and measurement
- Ads Position & Ads Rank
- Quality Score and Actual CPC
- Impression Share
- Ads types and campaigns
- Campaign Settings and Set up
- Types of Assets
- About Display, Video, Shopping Ads, P Maxx campaigns & More
- Re-Marketing and Audience Targeting
- Policy and Compiance
- Google Ads Certification
Learner Review
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Massive thanks for sculpting me into a stronger entrepreneur for my social cause project. Your support has been the catalyst for change
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Thanks for the support that fueled my determination. I’m eager for any chance to collaborate once again.
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Grateful for the 101 Learnings for making the YouTube journey such a blast! Learning about it has been an absolute joyride.
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Hats off to 101 Learnings for pulling off an absolute comprehensive and profound course.
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Thanks to 101 Learnings to equipped me with such a great Digital knowledge.
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Big thanks for empowering me with the deep insights into social media marketing! Your guidance has truly been a game-changer.
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Congratulate 101 Learning for sharing absolute knowledge for new learner who wants career in digital marketing.